Sunday, December 28, 2008
Practically Automatic: Spotmixer, the Cool New Video Admaker
I just tried Spotmixer.com, a new web site that offers small business owners quick, easy and foolproof ways to make video ads - for a price.
Spotmixer makes creating your ad spot-on E-Z. Its main advantage is that it requires as little thought to make a video ad as it does to make a text ad in that there are short text fields, like Google Adwords (which I jokingly call 21st century haikus), which you enter a few words into that appear in your ad. Select your industry and the site pulls stock photos that move on screen, a little like Animoto.com, to make professional looking Flash videos.
Spotmixer also lets you easily insert your own art or narration into the video, so it's truly original.
For many small businesses, Spotmixer is probably the perfect solution - but again, at a price.
What's Not to Like
The price: $49 a month gets you an embed code so you can post the video on your site and a link to post it in emails to your customers. Considering that you could easily make a brief video like this in about an hour, is it worth it to you to spend upwards of $600 a year for an ad like this?
Spotmixer also allows you to place your video ad on various partner sites, including
To learn more about how it works, visit Spotmixer.com and see the comparison page for details.