Wednesday, January 21, 2009

CNN/YouTube combo on Obama Inaugural: A Winning Combo


Techcrunch is reporting that the watch CNN with your friends on Facebook combo is proving to be something of a crowd pleasing winner. More than 1.5 million people flocked to both media yesteday to get their new Obama era groove on.

Having used it, plus twitter yesterday, I can only concur. A whole new way to enjoy what used to be boring old TV.

http://www.techcrunch.com/2009/01/20/facebooks-big-day-15-million-obama-wall-posts/

In the mid 90s, when I worked on an interactive TV channel for Time Warner, no one would have ever thought that text - albeit social - would be the killer interactive ap!

Friday, January 16, 2009

Web Videos Taking Root in Wine Sites

I am working on some wine-related research for a new project this week and have been taking a look at a number of sites from California's famed Napa wine country. Surprise! They are using video.



V. Sattui, one of the more commercial, touristy vineyards (the wines are not great, but the picnicing is, since V. Sattui has cheeses and foods for sale in its onsite wine store) has a whole series on their web site. I recommend checking them out on their own site to see how they're displayed.

V. Sattui Site

Secondly, I was at the Wine Sustainablity site, a program that helps the wine industry learn about sustainability and best practices for growing grapes and making wine. Even they have a lovely and helpful intro video.

Monday, January 12, 2009

New Podcast on Video Ads from Spotrunner.com

Want to learn more about the advantages of small business video ads? Listen up to Spotrunner.com's talk about maximizing your local reach.

Here's the link to the podcast.

New: Spotmixer Lets Small Business Video Ad Makers Directly Distribute Ads on Google Adwords for Video

Spotmixer.com's investors announced the company has raised $9 million for small business video ads today.

The company says it's a vote of confidence for the effectiveness of video ads for small business, even in an economic downturn.

In even more good news, SpotMixer just became the first authorized reseller partner in oogleclients will be able to directly distribute their ads using Google's ad platform in addition to creating them online.

Read the story here.

Sunday, January 11, 2009

New Classes Starting Feb. 7!

The Saturday Series is launching! You can attend three daylong workshops on web video marketing for small business. Get all the details here!

http://youtube101tv.eventbrite.com


And spread the word! If you bring a guest, you will receive a $25 discount.

Thursday, January 8, 2009

Three More Web Video Marketing Success Stories



Don't miss this Inc. article on three companies who found revenue increases from 10-20% or more after they starting using video on their web sites.

For example, Personalith Hotels video tours show potential guests the Dashell Hammett suite, staff tell you how they'll pamper you Diva-style, and you can have a look at a suite designed for those traveling with children. The hotel's owner says bookings increased 5% after the videos were posted.

GDiapers of Portland, Oregon, an eco-diaper line sold at Whole Foods, says its videos are among the most popular content on its web site and credits them with much of the reason its sales have doubled.

Read the article here.