Tuesday, December 30, 2008
eMarketer Study on Online Video Ads
While advertising online in video is only one of the many ways for small businesses to use web video, it's interesting to keep track of the wider world out there and what's happening in it.
As you can see, the big guys are selling 90% of their ads at high-ish rates, while the new kids on the block are just figuring out how to get into the game and not having an easy time of it.
Again, I think online video ads are only of marginal interest to small businesses - but this could change in 2009.