Sunday, December 28, 2008
Marketing Sherpa Web Video Marketing Report
For a mere $277 you can get up to date information from Marketing Sherpa on why to use web video on your site. The report's free chapter includes great material - but from the table of contents, it's obvious that there's no how-to or costs in the report, making it somewhat interesting - but mostly theoretical.
I'm in the midst of writing my new book YouTube101: Web Video Marketing for Small Business which will give you ALL the pieces you need to put together to create successful campaigns, turning browsers into buyers - cost effectively.
Here's a brief snippet from Marketing Sherpa's free report.
• Fall 2008 survey of 1,000+ respondents (marketers and consumers)
• For marketers: 57% were happy with the results they saw from putting web videos on their web sites
One successful strategy mentioned in the free chapter: pairing video ads with text ads - i.e. get traffic to your site from text ads and have video on the landing page or home page to quickly educate interested customers. I have been teaching this, of
course, but it bears repeating!
Download the free chapter here.
After 12/31/08, the report will cost $397, according to the web site.
Overall, I think the report contains valuable information, but it's much more detailed than most people would like, and it doesn't cover the all important area of HOW to create your ads!
Posted by Pam Strayer at 12:01 PM