For this story, visit:
http://www.marketingvox.com/video-in-email-boosts-click-through-rates-2-3x-044057/
Tuesday, May 19, 2009
Monday, May 18, 2009
Long Form Video Sites Growing Faster
Is the online video world moving more toward TV on demand?
From today's NYTimes comes the story Social Media Eclipses Email, which shows the dramatic growth in both social media and online video. Time spent on social media sites has now eclipsed the time spent on email sites. This is a sea change in consumer behavior.
In addition, the article goes on to say something equally dramatic:
"Sites with long-form videos (averaging six to eight minutes) are showing much more growth and user time spent online than those with shorter videos."
is this all attributable to Hulu.com? One can't say yet, but....
From today's NYTimes comes the story Social Media Eclipses Email, which shows the dramatic growth in both social media and online video. Time spent on social media sites has now eclipsed the time spent on email sites. This is a sea change in consumer behavior.
In addition, the article goes on to say something equally dramatic:
"Sites with long-form videos (averaging six to eight minutes) are showing much more growth and user time spent online than those with shorter videos."
is this all attributable to Hulu.com? One can't say yet, but....
Saturday, May 16, 2009
Opinion TV - Check out TV Taxi!
I'm going to the Innovation Journalism this week at Stanford and they're featuring this video on their site.
What a great way to collect opinions - check out this format! (Interviewing people in a taxi fitted out for this purpose).
What a great way to collect opinions - check out this format! (Interviewing people in a taxi fitted out for this purpose).
Friday, May 15, 2009
Martha Stewart Tests Paid Online Videos - for Archives
From Memo Pad
CLASSIC MARTHA: Martha Stewart is about to try something most magazine publishers have yet to attempt: charging for online videos. Next month, Stewart will begin testing consumers’ appetite to pay for videos, which will come from archives that are not yet available online. The videos can be purchased at marthastewart.com and then downloaded onto a computer, iPod or mobile phone. Pricing has not been set. Stewart said she’s been trying to figure out how the company can charge readers for online content for several years although, for now, the broader digital strategy will continue with an ad-supported online model.
“We’ll see how it goes,” Stewart said, during a conversation with New York Times media columnist David Carr on Thursday that was mainly about celebrities using Twitter. They spoke at the DeSilva + Phillips “The Future of Celebrity Media” conference. Stewart now has more than 600,000 followers on Twitter, although she hasn’t figured out how to get them to also read her blogs. “I think we’ll define it more,” she said, adding she will test Twitter with more specific information on, say, weddings or gardening.
— Amy Wicks
Many companies do have gold mines of how to videos out of sight and out of circulation.
CLASSIC MARTHA: Martha Stewart is about to try something most magazine publishers have yet to attempt: charging for online videos. Next month, Stewart will begin testing consumers’ appetite to pay for videos, which will come from archives that are not yet available online. The videos can be purchased at marthastewart.com and then downloaded onto a computer, iPod or mobile phone. Pricing has not been set. Stewart said she’s been trying to figure out how the company can charge readers for online content for several years although, for now, the broader digital strategy will continue with an ad-supported online model.
“We’ll see how it goes,” Stewart said, during a conversation with New York Times media columnist David Carr on Thursday that was mainly about celebrities using Twitter. They spoke at the DeSilva + Phillips “The Future of Celebrity Media” conference. Stewart now has more than 600,000 followers on Twitter, although she hasn’t figured out how to get them to also read her blogs. “I think we’ll define it more,” she said, adding she will test Twitter with more specific information on, say, weddings or gardening.
— Amy Wicks
Many companies do have gold mines of how to videos out of sight and out of circulation.
Thursday, May 14, 2009
"Use Your Words"
There's a lot you can do just with titles, as this little spoofy video from my friend Peter Hirshberg shows. Enjoy (and imagine some possibilities of your own). In this case, some great music provides much of the "secret sauce."
Wednesday, May 13, 2009
Beating the Drum for Web-Styled Videos
You gotta love this new ad campaign from Jive, makers of Social Business Software (formerly known as "Communities" or "Knowledge Sharing" or "Enterprise 2.0"...it uses some of the great tricks we first saw in the Michael Wetz videos (text lines that change half the sentence, for instance) in a great animation ad. Check it out:
Friday, May 8, 2009
Nielsen Study: Mo Web Video Happening And It's All Good
Online engagement by Internet users is deepening, according to a new report on the online landscape released by The Nielsen Company. This increased engagement is in part a result of a shift toward video content and social networking as popular online subcategories.
Highlights Of The Report Include:
* The number of American users frequenting online video destinations has climbed 339 percent since 2003.
* Time spent on video sites has shot up almost 2,000 percent over the same period.
* In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent.
* There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
* In the last year alone, time spent on social networking sites has surged 73 percent.
* In February, social network usage exceeded Web-based e-mail usage for the first time.
Be sure to read the full report - it's got lots of good graphs and visuals as well as great data.
• Report
Highlights Of The Report Include:
* The number of American users frequenting online video destinations has climbed 339 percent since 2003.
* Time spent on video sites has shot up almost 2,000 percent over the same period.
* In the last year alone, unique viewers of online video grew 10 percent, the number of streams grew 41 percent, the streams per user grew 27 percent and the total minutes engaged with online video grew 71 percent.
* There are 87 percent more online social media users now than in 2003, with 883 percent more time devoted to those sites.
* In the last year alone, time spent on social networking sites has surged 73 percent.
* In February, social network usage exceeded Web-based e-mail usage for the first time.
Be sure to read the full report - it's got lots of good graphs and visuals as well as great data.
• Report
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