Wednesday, November 5, 2008
Would You Like Video in That Email?
I received my first video email yesterday - an unexpected surprise and a very effective communication.
It's from a company called ConnectNote. ConnectNote, for a fee, will let you record your video and presentation to present to anyone anywhere. Think of those sales calls where you're trying to sell something, whether it's your company or a product, where the personal touch would be helpful.
The best part about ConnectNote is that it's set up to encourage a conversation, which is different than having a standard sales pitch you send out across the board. The email is private. You can also see when the recipient has viewed the video.
Of course, you could use YouTube or other video platforms to send a video, but it's not the same. YouTube isn't private (nonsearchable doesn't make most people feel private, even though it's pretty close, it's not 100%) and the YouTube wrapper doesn't provide a professionally neutral presence online. ConnectNote also includes your presentation bullets to go along with your presentation, and lets you underline things with a digital pen.
I would recommend this service to any small business person. Especially since it comes with a 7-day free trial period (I think they should make it longer, but...). Check it out.