How do you get to go from being a TV Guide writer to a job at NYU? How do you pitch your new book? Well, if you are Jeff Jarvis, author of What Would Google Do?, you master new media.
Here's his book web site - look at the numerous videos, some self-produced using his FLIP camcorder.
And his book is due to be the first video book from HarperCollins - yet another new media promotion as well as product.