For this story, visit:
http://www.marketingvox.com/video-in-email-boosts-click-through-rates-2-3x-044057/
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About Pam Strayer
Pam is a video consultant and producer who helps businesses use web video for internal and external communications. A digital pioneer since 1992, when she directed the first video made on a computer (Apple's Quicktime 1.0 debut, in the bestselling CD-ROM From Alice to Ocean), she has been evangelizing video for companies large and small (Apple, Wells Fargo and others). Jerry Garcia, UN Sec. Gen Bhoutros Bhoutros Ghali and the Dalai Lama are just a few of her clients. Her passion for helping friends and family make simple personal videos spawned her bestselling 2005 book Create Your Own Digital Movies. Her web video efforts have expanded to internal Enterprise 2.0 projects for Wells Fargo, where the internal video channel she started is the employees' top-rated content. She teaches web video marketing in Oakland at Techliminal.com and in San Francisco for U. C. Berkeley Extension, offering the first university sponsored class in web video marketing. Pam was also featured recently in Fox's Small Business portal on her five tips for web video marketing success.
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