Don't miss this Inc. article on three companies who found revenue increases from 10-20% or more after they starting using video on their web sites.
For example, Personalith Hotels video tours show potential guests the Dashell Hammett suite, staff tell you how they'll pamper you Diva-style, and you can have a look at a suite designed for those traveling with children. The hotel's owner says bookings increased 5% after the videos were posted.
GDiapers of Portland, Oregon, an eco-diaper line sold at Whole Foods, says its videos are among the most popular content on its web site and credits them with much of the reason its sales have doubled.
Read the article here.
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