For a mere $277 you can get up to date information from Marketing Sherpa on why to use web video on your site. The report's free chapter includes great material - but from the table of contents, it's obvious that there's no how-to or costs in the report, making it somewhat interesting - but mostly theoretical.
I'm in the midst of writing my new book YouTube101: Web Video Marketing for Small Business which will give you ALL the pieces you need to put together to create successful campaigns, turning browsers into buyers - cost effectively.
Here's a brief snippet from Marketing Sherpa's free report.
• Fall 2008 survey of 1,000+ respondents (marketers and consumers)
• For marketers: 57% were happy with the results they saw from putting web videos on their web sites
One successful strategy mentioned in the free chapter: pairing video ads with text ads - i.e. get traffic to your site from text ads and have video on the landing page or home page to quickly educate interested customers. I have been teaching this, of
course, but it bears repeating!
Download the free chapter here.
After 12/31/08, the report will cost $397, according to the web site.
Overall, I think the report contains valuable information, but it's much more detailed than most people would like, and it doesn't cover the all important area of HOW to create your ads!
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